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Big Ticket eCommerce: How to Sell High-Priced Products and Services Using the Internet |
Author: Bob Regnerus
Published: 2008-07-01 |
List price: $16.95
Our price: $12.71
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As of: January 06th, 2009 05:32:35 AM
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Customer comments on this selection.
 Clear and concise; unique, invaluable strategy
Most people suspect that selling a service (or an expensive product) is different from selling books or jewelry. But even for someone working in Internet marketing, this book provides a unique strategy for selling high-priced items. Bob Regnerus' strategy is to offer visitors what they're looking for at the moment of visiting a web site, which is usually information, not an expensive item. This book teaches how to break down the sales cycle for expensive items and services, reach your target audience with the right offer at the right time, and then establish trust. The main premise is that trust is necessary for purchasing services and high-ticket items, but can't be built in one visit. This book outlines a clear strategy for doing so, in turn helping readers sell services and expensive items online.
The book is concise and clearly written. Thankfully, it lacks the incessant repetition marketing (especially online marketing) books usually contain. Highly recommend for any service professional with a web site or for high-end retail. And for any marketers out there, this is a must-have and finally an answer to why your clients may be having a hard time booking or selling online.
Internet Marketing at its best!
This book is the solution for those high end sellers who can't seem to make the Internet work for them. Bob revamps the traditional online strategy and gives several ideas on how to make it work for your company. He realizes that no two industries are alike and gives solutions for all types of businesses. This book is invaluable if you want to succeed online! In this lucrative market, I'm glad to have the expertise of Bob in my corner!!
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